Hello Mentor EP2 | Anabelle Co-Martinent, Founder of La Juiceria on Establishing A Successful F&B Enterprise

“I came to Malaysia on a dependent pass and many friends advised me against moving to Malaysia. They said it will be hard for me to get a job.”

About the episode

Anabelle Co-Martinent, the founder of La Juiceria, shares with us her journey to Malaysia and how she transitioned from a corporate environment into entrepreneurship. She talks about the challenges that come with starting an F&B business and the common misconceptions about the industry. 

Listen to the podcast for Anabelle’s expert advice on business branding, recruitment, and productivity!

Getting to know Anabelle Co-Martinent

In 2013, Anabelle (@anabelle_co on Instagram) founded La Juiceria while in Kuala Lumpur. As the Founder and Managing Director for La Juiceria Sdn Bhd, she oversees the expansion, business development strategies, marketing and operations for La Juiceria Cold-Pressed Detox bars, Goodness Greens café, La Juiceria Superfoods cafes and Super Saigon Pho Cafes.

In 2019, they introduced a new brand called Hawker Hall, a modern Kopitiam. Anabelle also runs a restaurant called The Gardens in the Philippines.

She carved out her marketing experience in the technology sphere during her previous stints with leading global brands like Hewlett Packard, Canon and Nokia in her native Philippines, as well as Microsoft in Kuala Lumpur, where she has spearheaded numerous ambitious product launches.

Happily married with two kids, Anabelle is an expatriate who calls Kuala Lumpur her home and has a double degree in Marketing and Psychology from De La Salle University Manila, Philippines.

Hello Mentor is a podcast show that platforms raw discussions on career, ambition and success with inspiring individuals who are accomplished in their own rights.

Hello Mentor is hosted by Derek Toh, Founder and CEO of Hiredly.

Check out all our episodes on Spotify for your dose of inspiration and career advice from real people who have been there!